Al Aqili expands product offering

New dedicated hard-flooring division unveiled.

Shahriar Khodjasteh, group marketing director, Al Aqili Furnishings.
Shahriar Khodjasteh, group marketing director, Al Aqili Furnishings.

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Al Aqili Furnishings has added a hard-flooring division, Stoneland, to its portfolio of brands.

The company’s product offering already includes flooring, fabrics, lighting and residential and office furniture. Al Aqili is responding to changing trends in the flooring industry with this latest launch, answering demand for hard-flooring solutions that are customised to the climate and lifestyle of the Middle East.

Catering to the residential, commercial and government sectors across the region, Stoneland will operate from a new showroom in the Pyramid Centre in Dubai and will offer range of ceramic, granite, marble and mosaic products.

“While marbles, natural stones and ceramic tiles remain mainstays of the industry due to their quality and classic appeal, there has also been a concerted effort towards more innovative products in the field and making the flooring layout an integral part of the overall design philosophy of a project,” said Ali Ghahary, general manager, Stoneland.

“We have been offering hard-flooring services through our flooring and fit-out divisions for years now but with the increased demand for specialised services and products in the market, we felt the time was right to establish an exclusive hard-flooring division to cater to the growing retail and contracts markets,” added Shahriar Khodjasteh, group marketing director, Al Aqili Furnishings.

“We have established our credentials in this market with the range of our services and quality of our products. With Stoneland, we hope to build on the success of our existing brands while diversifying our offerings and positioning ourselves as the top-of-mind brand for flooring and furnishings solutions,” he said.

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