Profile: Laufen

The low-down on Swiss sanitaryware specialist, Laufen.

ANALYSIS, Design
ANALYSIS, Design
ANALYSIS, Design
ANALYSIS, Design
ANALYSIS, Design
ANALYSIS, Design

WHO?

Laufen specialises in the entire bathroom, the chamber that it considers to be a local recreational area within one’s own four walls. The internationally-active Swiss company, with its headquarters in the small town of Laufen, produces and sells complete bathrooms with a whole range of integrated products: sanitary ceramics, bathroom furniture, bathtubs, bathroom accessories and faucets.

USPS?

The Laufen bathroom company is founded on a firm knowledge of the ceramics manufacturing process. For over 110 years in Laufen, the oldest plastic material known to man has been made into washbasins, bidets and toilets, in highly modern units and with Swiss precision.

With the development of high pressure casting in the late 1980s, Laufen revolutionised production techniques for sanitary ceramics and laid the foundation for the serial production of high-quality designer bathrooms.

Laufen was a design brand from early on: the company brought its first fully-equipped designer bathroom onto the market in the 1990s, with F.A. Porsche.

In 2002, the company had sensational success with the ILBAGNOALESSI One bathroom concept, developed with Alessi. Laufen Pro followed in 2004. A year later, the modular, expandable Palomba Collection was created in co-operation with Italian architects Ludovica + Roberto Palomba. With the introduction of the ILBAGNOALESSI dOt and the modular Open system in 2007, the compact mimo bathroom in 2008 and the Lb3 bathroom concept in 2009, Laufen has established itself as a supplier of high-quality designer solutions for the bathroom.

Developments?

As a company that creates products that work with the valuable resource of water, Laufen feels obliged to protect the natural fundamentals of life, because climate change, water pollution and other environmental problems caused by humans concern everyone. Therefore, Laufen promotes an environmentally-friendly method of production and deals sparingly with energy and materials at every level, from development to marketing.

For this reason, the company uses the heat produced during the production process and transforms it into electricity. Laufen actively seeks environmentally-friendly solutions for many products – the high-gloss surface of the furniture range of the mimo bathroom series is produced using recycled materials, for example. But it is also important for the company to create products of the highest quality, which is confirmed by the Swiss Q-Plus-Signet, which certifies that Laufen products conform to European standards, as well as even higher Swiss standards.

This is an important point for Laufen because only durable and low-wear products deserve to be called environmentally-friendly; avoidance is better than recycling waste.

Therefore, Laufen even helps its customers live in a more environmentally-friendly manner and lower their energy costs. The bathroom specialist’s products are also equipped with the most modern energy and water saving technologies.

PROJECTS?

Laufen maintains a network of showrooms in the Middle East and pursues many projects in the region. Typical customers here are four and five star hotels by well-known brands, for example the recent Westin Jeddah in Saudi Arabia, which was fitted with the ILBAGNO-ALESSI dOt range, many boutique hotels like the L’Hotel in Bahrain, residential buildings like Jumeirah Beach Residence in Dubai, and many more commercial and private projects.

CONTACTS?

Ivan Zupanovic, head of international project sales and export, Wahlenstrasse 46, CH-4242 Laufen, Switzerland.
Tel: +41 617 657 611. Fax: +41 617 611 020.
Email: ivan.zupanovic@laufen.ch.
 

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