'Rio de Jumeirah' to transform coastline

More reclaimation, more hotels, more apartments, more shopping and more upscale for the famous.

The Jumeirah coastline is about to be transformed again.
The Jumeirah coastline is about to be transformed again.

A massive new residential, retail and entertainment development, dubbed Rio de Jumeirah, is set to transform Dubai's coastline, according to sources close to the project.

The promoters are currently keeping details of the project under wraps, but sources say Dubai's latest attraction is going to be pitched as a high end exclusive development along similar lines to Palm Islands.

Rio de Jumeirah will obviously be located along Dubai's Jumeirah coastline and will be a key attraction of the New Dubai area.

"Dubai's Jumeirah Beach strip may be getting a bit crowded, but there is still space for some great new projects," said a construction industry expert.

The Jumeirah Beach strip has always been prime real estate and boasts globally recognised landmarks such as the Burj Al Arab and the Palm Islands apart from a host of luxurious beach resort properties.

It is divided into two main sections with the first extending from Dubai Drydocks up to Burj Al Arab. This is mostly residential-cum-commercial. The section from Burj Al Arab up to Jebel Ali Free Zone has developed into a resort strip. Development has even extended beyond Jebel Ali with little land left until the Abu Dhabi border is reached at Al Jazeera Resort.

Sources say Rio de Jumeirah is likely to come up in the second section.

As the name suggests, Rio de Jumeirah is being intended as Dubai's own Rio de Janeiro, Brazil's haunt of the rich and famous.

"It is going to be a lifestyle development  - very upscale, very smart," said a source.

Rio de Jumeirah is likely to have both commercial and residential offerings - and could offer freehold ownership along the established trend in major Dubai projects, sources said.

Since the development is still in the design stage, its details are still being worked out. These should be completed shortly. An announcement is expected next month or in the first quarter of next year, sources said.

They pointed out that Rio de Jumeirah, like its counterpart in Latin America, is likely to have a river flowing through the heart of the development -? in Jumeirah's case, man made. It will offer villa and apartment-type accommodation, hotels, shopping, restaurants and cafes and other self-sustaining mini-township amenities.

Plans are being considered to reclaim part of the land for Rio de Jumeirah from the sea. Like in the case of the two Palms and the World, this too would also add precious coastline for the emirate, sources pointed out.

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