UAE's JK White Cement engages students amid CSR efforts

Recently concluded competition hosted by Indian cement maker recognises AUS students for mural painting efforts

AUS students won JK White Cement's competition.
JK White Cement
AUS students won JK White Cement's competition.

Fujairah-based JK White Cement, a subsidiary of Indian-cement maker JK Cement – which is a member of the World Cement Association – has revealed its corporate social responsibility (CSR) initiatives planned for the UAE in its calendar year.

In line with its goals to support the UAE’s heritage architecture-preservation efforts, the company launched a mural painting competition in March 2019, the winners of which were announced earlier this month.

A four-member team from American University in Sharjah (AUS) took home the winning reward of $10,890 (AED40,000), while the second-placed team, comprising four students from University of Science and Technology of Fujairah, bagged cash prizes worth $5,445 (AED20,000).

Commenting on the initiative, director general of Fujairah Natural Resources Corporation at the Government of Fujairah, HE Engineer Ali Qasim said: "This unique competition urges the [UAE's] young influencers to get involved in the exceptional work, appreciate the progress achieved by the leaders of this country and spread it to the future generations. It is an initiative that helps university students show their brilliance, creativity and artistry."

The cement-maker engages in CSR activities in a bid to support employee excellence and sustainability, a company official said. These initiatives include blood donation camps, plantation drives, sports days for employees, and even orientation trainings for university students at its Fujairah plant, which has an annual capacity of 600,000 tonnes.

Commenting on the company’s mural painting competition initiated to encourage architectural students, chief executive officer of JK White Cement, Amit Kothari said: “JK White Cement has been associated with leading design and architectural colleges in GCC countries since 2014 and we have also been providing a platform for training and development.”

As part of the mural painting competition, students were required to submit artwork concepts for the silos of JK White Cement's Fujairah plant. The cement firm said the AUS team was awarded the top prize since its artwork "excelled in creativity, relevance, technique, narrative, and quality".

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