Woods Bagot: Millennials 'changing the game' amid Saudi Vision 2030

EXCLUSIVE: Paolo Testolini says the needs of millennials, 70% of Saudi Arabia's population, are driving Vision 2030 projects

Millennial needs are driving Vision 2030 projects in Saudi Arabia.
Millennial needs are driving Vision 2030 projects in Saudi Arabia.

Saudi Arabia’s millennials and younger generation are changing the way the kingdom approaches its infrastructure and community projects as part of the Vision 2030 economic diversification agenda, Australia-founded design firm Woods Bagot's global sector leader for cities and places, Paolo Testolini, told Construction Week.

He explained: “The new generation is changing the game in the kingdom.

“Millennials make up [around] 70% of the population in [Saudi], and with that, the need for new infrastructure and places to live, work, and play will be crucial to meet Vision 2030.”

Among the major projects announced to date under Vision 2030 are Neom, the Qiddiya entertainment city, developments within Al-Ula, and The Red Sea Project.

Testolini said Woods Bagot was working “on a number of projects in the region of differing scales”. 

He added: “Our approach in [Saudi] has been to find an architectural expression for a deeply traditional society that is future-focused.

“Our designs and masterplans for the region are influenced by research into the urban environment and draw on the age-old traditions and architectural heritage of the people, religion, and culture.”

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