2019 CW Power 100: Pedram Rad of U+A takes #89 spot
Managing director of U+A moves up eight spots on CW's annual ranking of most influential industry leaders
With offices in Dubai, London, Toronto, and Cape Town, U+A was set up in 2006 by chartered architects Pedram Rad and his business partner Pierre Martin Dufresne.
Rad, ranked 97 in last year’s Power 100 listing, has served as managing director of U+A for seven years, with 12 years of design and development experience on projects in the Gulf’s commercial, hotel, and residential sectors.
U+A has worked on several projects in Dubai, including Aykon City Tower, the Swiss International School Dubai, Meraas Outlet Mall, and Shuaa tower. The company has worked with clients such as Emaar, Damac, Deyaar, Abu Dhabi National Exhibition Centre (Adnec), Jumeirah Group, and Dubai South.
The past year has seen U+A open an office in Riyadh. This is in line with the company’s plans to deliver architecture, interior design, and master-planning services in the kingdom as more construction projects in the country – especially its host of upcoming gigaprojects – note progress.
Speaking to Construction Week earlier this year, Rad said that the decision to increase the firm’s presence in Riyadh stemmed from the level of “local market activity” that was being driven by the gigaprojects, which he noted are “among Saudi Arabia’s top construction projects in 2019, [and] are being developed as part of the kingdom’s Vision 2030 strategy”.
He added: “At U+A, we are in constant discussion with our clients in order to assist them with multiple design services, from architecture to interior design and master-planning.”
A “strong team” has been assigned to the Riyadh office, and U+A has already been commissioned to implement design work for a megaproject in the Saudi capital.
Rad also noted that the firm, as of April 2019, was close to signing a framework agreement related to one of the kingdom’s gigaprojects, but he could not disclose any client or project details due to commercial sensitivities surrounding the developments.
Check out the 2019 Construction Week Power 100 issue here.