Saudi's Al Hilal FC joins Emaar, amends Kingdom Holding deal
Mohamed Alabbar-led real estate giant acquires logo placement right as Kingdom Holding's contract is updated
Mohamed Alabbar-founded real estate giant Emaar Properties confirmed in a statement to Dubai Financial Market that it had entered a five-year agreement to act as strategic partner of Saudi Arabian football club Al Hilal FC from the next sports season, leading the football club to amend its contract with the Prince Alwaleed Bin Talal-chaired Kingdom Holding, which was previously permitted to place its logo on Al Hilal FC's team jerseys.
Emaar chairman Alabbar signed the partnership agreement with Al Hilal Club's president, Fahad Bin Saad bin Nafal, to confirm the collaboration, which will see Emaar acquire commercial rights – including the use of its logo on team jerseys – related to the football club.
Commenting on the agreement, Alabbar said: "Our partnership with Al Hilal, one of the largest clubs in Asia, highlights our keenness to support sporting organisations that add to the pride of the nation.
"Football is among the most popular sports in the region that unites people and communities. We see incredible value in our partnership with Al Hilal that will strengthen our brand value among a large cross-section of people.”
Al Hilal Club's bin Nafal added: "We are delighted to partner with Emaar, the developer of lifestyle communities, malls, hospitality, and entertainment attractions, and one of the largest companies in the Middle East.
"I thank them for their professionalism and their choice of Al Hilal to be a strategic partner."
Alabbar's and bin Nafal's signing ceremony was attended by Emaar managing director, Ahmad Al Matrooshi; Emaar's group chief executive officer, Amit Jain; and Emaar's CEO for development, Bader Hareb.
As part of its amended agreement, Kingdom Holding – the developer behind the 1km Jeddah Tower in Saudi Arabia – will be Al Hilal FC's official and exclusive healthcare partner, with its hospital to also receive advertising spaces in fixed and mobile panels, plus joint advertising campaigns.
Kingdom Holding will also be the education partner of Al Hilal FC, the club said in an Arabic-language statement.