Dewa, Brand Dubai ink deal to enrich emirate's urban landscape

The Dubai Electricity and Water Authority (Dewa) has inked a deal with Brand Dubai, the creative wing of the Government of Dubai Media Office (GDMO), to implement projects that develop the aesthetic ambience of Dubai, and enrich the cultural and urban landscape of the city, including artwork at Dewa’s buildings and facilities across the emirate, the government entity said in a statement.

Brand Dubai develops initiatives aimed at enhancing the look and feel of Dubai to reflect its emergence as one of the world’s most developed, fastest growing and culturally diverse cities, which is in line with the directives of Vice President and Prime Minister of the UAE and Ruler of Dubai HH Sheikh Mohammed bin Rashid Al Maktoum to transform Dubai into an open museum.

Commenting on the artistic projects, managing director and chief executive officer of Dewa, HE Saeed Mohammed Al Tayer, said: “This will be done by painting murals on the walls of a number of Dewa’s sub-stations. These murals will show the cultural achievements, diversity, and character of Dubai as a city that celebrates culture and the arts, and where authenticity integrates with modernity."

Speaking about the value that the agreement adds to Dubai’s built environment, director general of GDMO, HE Mona Ghanem Al Marri, said: “Our collaborative projects seek to both humanise and invigorate Dubai’s built environment and public spaces with elements that appeal to people’s sense of beauty and imagination. We are delighted to work with a leading organisation such as Dewa and look forward to new opportunities to highlight Dubai’s distinctive character in innovative ways.”