Dubai Holdings, Hasbro launch Monopoly Dubai at Burj Al Arab

First regionally inspired version of the Monopoly board game includes five Dubai Holding properties, the most by a single firm

Dubai Holdings takes the lead in Monopoly Dubai launch at Burj Al Arab
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Dubai Holdings takes the lead in Monopoly Dubai launch at Burj Al Arab

Monopoly Dubai, which is the first regionally inspired version of the property trading board game, was officially launched at the Burj Al Arab Jumeirah, with Dubai Holding claiming a total of five property squares on the board, the largest number of locations by a single company on the board.

The Burj Al Arab Jumeirah was officially unveiled as the most exclusive property on the board, with the Jumeirah Beach Hotel and Jumeirah Emirates Towers also placed as prime locations in the Dubai-centred edition of the board game.

Dubai Holdings’ portfolio on the board game is also represented by Souk Madinat Jumeirah, and multicultural festival park Global Village.

Commenting on the board game’s regional edition, chairman of Dubai Holding, HE Abdulla Al Habbai, said: “We are pleased to have partnered with Hasbro and Winning Moves to bring Monopoly Dubai to the city and the world. We are also honoured to have the largest number of hotels and destinations featured on the board game.”

Al Habbai added: “Dubai Holding has shaped the urban fabric of the emirate for the past 15 years by delivering a range of pioneering landmarks, and we are proud to see many of those featured representing the region.”

Commenting on the inclusion of Dubai’s heritage locations in the Monopoly board game, director general of the Dubai Culture and Arts Authority (Dubai Culture), HE Hala Badri, said: “Al Fahidi Historical Neighbourhood is an iconic part of the heritage and culture of Dubai and it is fitting that it will now be part of the MONOPOLY Dubai board. The houses of the neighbourhood include museums, galleries, and cultural centres and the area is also home to many of Dubai Culture’s artistic events that take place all year round.”

The Dubai version of the Monopoly board game features a number of famous locations and cultural attractions in the Emirate, most notably Al Fahidi Historical District, which reflects the Emirati heritage and is closely managed by Dubai Culture; Dubai Frame, the latest tourist landmark in the emirate developed by Dubai Municipality; Dubai Opera, which has hosted tens of performances since its inception; and Dubai Miracle Garden, the largest flower garden in Dubai that features art formations made of more than 50m flowers.

Properties on the board game also include schools; financial institutions such as Commercial Bank of Dubai; shopping centres such as Mall of the Emirates and Dubai Festival City; and other tourist destinations such as La Mer, CityWalk, Al Seef, Blue Waters, Dubai Marina, Burj Khalifa, Atlantis Aquaventure, and Atlantis The Palm Hotel and Resort.

The board game went on sale on 5 November, 2019.

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