RTA renews rights to name metro stations after MAF malls
Metro stations will continue to be named after Majid Al Futtaim’s Mall of the Emirates and Deira City Centre malls
Dubai’s Roads and Transport Authority (RTA) and UAE retail developer Majid Al Futtaim (MAF) Group have renewed their partnership to retain the “naming rights” of the Mall of the Emirates and Deira City Centre metro stations, which correspond with the developer’s properties in the areas.
According to the RTA, the decision is a testament to the benefits reaped by both parties during their 10 years partnership, which has increased the number of metro riders as well as visitors to the Mall of the Emirates and City Centre Deira through the Dubai Metro’s Red Line.
The RTA launched the metro naming rights initiative in 2009, which was the first of its kind in the world at the time.
Commenting on the renewed partnership, chief executive officer of the RTA’s Rail Agency, Abdul Mohsen Ibrahim Younes, said: “RTA is always keen on striking successful partnerships with the private sector as it plays a vital role in stimulating national economic growth. Such a successful public-private partnership (PPP) facilitates the sharing of knowledge and expertise, generates employment prospects in a variety of fields, and paves the way for the private sector to support the government drive in this regard. “
Reacting to retaining the naming rights, managing director for Majid Al Futtaim Properties, Shopping Malls (UAE, Bahrain & Oman), Fuad Mansoor Sharaf, said: "At Majid Al Futtaim, we believe that effective public private partnerships are vital to our success as they underpin long-term relationships with our stakeholders. Our collaboration with the Roads and Transport Authority (RTA) is a representation of a successful partnership that has enabled us to engage with, and benefit, the people of Dubai directly.”
Sharaf added: “We are honoured to have Mall of the Emirates and Deira City Centre metro stations named after our respective malls. Over the past ten years, the metro stations have helped stitch each mall into the fabric of Dubai, being major access points for residents, shoppers, and tourists alike.”