UAE-based global renewable energy company Abu Dhabi Future Energy Company (Masdar) has launched an eco-bus that will tour the country to raise awareness about the world’s largest sustainability gathering in January 2020 – the Abu Dhabi Sustainability Week (ADSW) – which Masdar is hosting in partnership with the Abu Dhabi Power Corporation and Abu Dhabi-based manufacturer Hafilat Industry.
The fully-electric Sustainability Bus will visit every emirate in the UAE for a weekend each, starting 28-30 November, 2019, at Al Rumailah, in Fujairah; 5-7 December, 2019, at Al Marjan Island in Ras Al Khaimah; 12-14 December, 2019, at Kite Beach in Umm Al Qaiwain; 19-21 December, 2019, in Ajman; 26-28 December at the Al Majaz Waterfront in Sharjah; 2-4 January, 2020, at the Dubai City Walk; and 9-11 January, 2019, at the Abu Dhabi Corniche, East Plaza, according to state-run news agency, Wam.
We are excited to launch an eco-bus initiative that will travel to key locations across the #UAE, one emirate every weekend.— Masdar (@Masdar) November 27, 2019
The initiative aims to engage local communities in a variety of activities and educational workshops, and highlight Abu Dhabi Sustainability Week. pic.twitter.com/8oGNxBqVzi
Visitors on board the Sustainability Bus will be introduced to Masdar’s strategic platforms, the ADSW, the Zayed Sustainability Prize, and the Youth 4 Sustainability initiative.
Commenting on the eco-bus, executive director for Brand and Strategic Initiatives at Masdar, Lamya Nawaf Fawwaz, said: “This campaign is a great opportunity to engage local communities across all the seven emirates of the UAE to raise awareness about the ADSW’s commitment to sustainable development.”
Fawwaz added: “Our aim is to get everyone in the UAE on-board our sustainability journey with a range of activities and educational workshops to enable them to play their part in addressing climate change, whether that is through recycling, reducing their consumption of power and water, or using public transport more often.”
Launched in partnership with the Abu Dhabi Department of Transport; Hafilat Industry; and electric motors maker, Siemens Middle East, the bus has been designed to withstand the heat and humidity of the UAE climate.