UAE Nation Brand collects 1.5 million votes from 130 nations

More than 33.5% of the votes were cast from people aged 25-34 years; Arab nationalities cast 73% of the votes

UAE Nation Brand collects 1.5 million votes from 130 nations
UAE Nation Brand
UAE Nation Brand collects 1.5 million votes from 130 nations

Public voting on the UAE Nation Brand – which has boiled down to one of three logos likely to represent the UAE globally – has attracted opinions from 1.5 million people from 2,000 cities in more than 130 countries.

More than 33.5% of the votes cast were from people aged 25-34 years, while Arab nationalities cast 73% of the votes, with the highest participation being registered from the UAE, India, Egypt, Saudi Arabia, Algeria, Morocco, the US, Jordan, Brazil, and Iraq.

Since its launch, the voting campaign has recorded 50 million social media views, according to the state-run Dubai Media Office.

Online voting via the Nation Brand website began on 17 December, 2019, as the UAE called on the world to take part in sharing its story by selecting one of three logos, designed by 49 Emirati artists.

People also cast their votes through eight voting stations installed in shopping malls across the UAE, including Yas Mall in Abu Dhabi; Global Village and City Walk in Dubai; City Centre Sharjah and Matajer Sharjah; City Centre Ajman; City Centre Ras Al Khaimah; and City Centre Fujairah.

The logo selection process has also drawn global attention as the campaign claims that it will plant a tree for every vote. The initiative aims to contribute to global efforts to combat climate change, protect the environment, reduce carbon and greenhouse gases emissions, fight desertification, and empower communities in several parts of the world, reflecting the UAE’s values of giving, improving quality of life, and protecting planet resources.

The three logos up for vote are titled "Emirates in Calligraphy", "The Palm", and "7 Lines".

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