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Saudi Arabia's Intersec trade fair moves to Riyadh

Key partners hope to see an increased dignitaries' involvement

Intersec Saudi Arabia will take place between 23-25 March
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Intersec Saudi Arabia will take place between 23-25 March

The 4th Intersec Saudi Arabia, the Kingdom’s largest trade fair for security, safety, and fire protection – will relocate to Riyadh, after three successful annual events in Jeddah.

Intersec Saudi Arabia 2020, which is organised by the Saudi-based ACE Exhibitions under licence from Messe Frankfurt Middle East, will be held at the Riyadh International Convention & Exhibition Centre (RICEC) between 23-25 March, and will feature more than 100 exhibitors from 20 countries.

India-headquartered market research consultancy 6WResearch forecasts annual growth of 5.5% until 2025 for Saudi Arabia’s fire safety systems and equipment market, climbing to a value of $402m. Government regulations of compulsory installation of fire safety, detection and alarm systems in buildings are contributing to the growth.

Saudi Arabia’s safety and security market is expected to attain annual growth of 4.8% by 2025, to reach a value of $1.1bn, with opportunities arising from measures aimed at security of increased Umrah visitor numbers.

Among the duties of the Saudi Vision 2030 agenda are plans to have three of the kingdom’s cities recognised among the world’s top ranked 100 and to boost Saudi Arabia’s social capital index position from 26 to 10.

Commenting on the move to Riyadh, Intersec Saudi Arabia’s show director, Andreas Rex, said: “This strategic move follows keen insights from our loyal exhibitor base and is aimed at giving key decision-makers in the kingdom, including governmental and ministerial delegates based in the capital, greater access to the exhibition."

He added: "In its first three years the show has garnered momentum across its six key product sectors and benefitted from strong government support.

"The move to Riyadh brings Intersec Saudi Arabia closer to that network. Under the Kingdom’s Vision 2030 development plan, greater public sector emphasis is being laid on strengthening Saudi Arabia’s social infrastructure and its non-oil sectors,” he added.

Intersec Saudi Arabia is held under the patronage of the Saudi Arabian Ministry of Interior and is supported by the Kingdom’s Ministry of Health and the Saudi Safety & Security Department.

The show features a variety of industries and topics including commercial security, information security, perimeter and physical security, homeland security and policing, fire and rescue, and safety and health product groups.

Speaking about how the exhibition is timely in enabling exhibitors to penetrate Saudi Arabia’s increasing development investment budgets, Rex added: “According to former Minister of Energy of Saudi Arabia, Khalid A. Al-Falih, the country is seeking $426bn in investment by 2030 for infrastructure as well as energy, mining and other industrial projects, as part of an effort to cut its reliance on oil.

"Healthcare and infrastructure have already benefitted from increased budgetary allocations and major development initiatives are being unveiled for the construction, renewable energy, and public infrastructure development and transportation systems."

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