RTA renames metro stations to Mashreq, Jabal Ali, and Gold Souk
Sharaf DG to be called Mashreq Bank station; Palm Deira named Gold Souq station; Nakheel Harbour named Jabal Ali station
Dubai’s Roads and Transport Authority (RTA) has signed an agreement granting Mashreq Bank the naming rights for what was previously known as the Sharaf DG Metro Station.
The CEO of the RTA’s Rail Agency, Abdul Mohsen Ibrahim Younes, and the senior executive vice president and head of the retail banking group at Mashreq Bank, Subroto Som, inked the agreement on behalf Mashreq Bank.
As part of the strategic partnership, Mashreq will feature several branding assets around the Business Bay station and the Burj Khalifa station, which is close to the bank’s new headquarters set to open in Downtown Dubai later this year.
The agreement will see Mashreq install interactive digital LED signage, digital kiosks at the stations, and videos inside the metro trains. In addition, the bank will introduce “touch technology”-powered kiosks and screens later in the year.
In a related development, the director of rail operations at RTA’s Rail Agency, Hassan Al-Mutawa, revealed that the RTA would rename two other Dubai Metro stations, including Palm Deira and Nakheel Harbour and Tower, which will now be called Gold Souq and Jabal Ali respectively.
This is part of an investment strategy to boost RTA’s partnership with the private and semi-government sector in the emirate.
Al-Mutawa said: “RTA mapped out a plan for finalising the renaming of the said three metro stations between 18 May – 2 June. It involves changing the external signage, updating the smart and e-systems of public transport, as well as updating the audio announcement onboard metro cabins.”
The construction theme of the Dubai Metro stations is built on the four elements of nature: Fire, Water, Air, and Earth in addition to reflecting the cultural heritage of the UAE. The stations also tout modern designs on par with top cosmopolitan cities. They intend to represent a blend of tradition and modernity.
There are three types of metro stations in Dubai; elevated, underground, and transfer stations – between the Red Line and Route 2020.
Mashreq Station is an elevated station with an air theme. It spans 6,638m2 and extends 138.28m in length. It can accommodate 14,244 riders during peak hours, and a daily capacity to handle 256,392 riders.
Jabal Ali Station, a transfer station between the Red Line and Route 2020 has a water-theme and covers an area of 8,800m2 and is 150m in length. It has a capacity of 16,964 riders during peak hours and a daily ridership of 320,000 riders.
Gold Souq station is an underground station with a water-themed design over an area of 20,420m2 and a length of 145.10m. It can handle 26,416 riders during peak hours and a daily capacity of 475,488 riders.