COVID-19: Dubai Chamber rolls out CSR intitiative to support SMEs

SMEs can benefit from the programme by being paried with large corporations that can offer support where needed

COVID-19: Dubai Chamber rolls out CSR intitiative to support SMEs
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COVID-19: Dubai Chamber rolls out CSR intitiative to support SMEs

Dubai Chamber of Commerce and Industry (DCCI) has announced the launch of its Business Mentoring and Support (BMS) Programme, a CSR initiative designed to help SMEs in Dubai to navigate challenges posed by the ongoing COVID-19 pandemic, by pairing them with large corporations that can offer support and mentorship where needed.

The programme complements Dubai Chamber’s extensive efforts to help the business community deal with the impact of the global crisis over the last few months, which include a dedicated online portal offering vital information and resources, the #BeSafeWorkSmart awareness campaign on remote working practices and a series of webinars advising companies on employee safety, legal inquiries, e-commerce tips and CSR best practices.

The first initiative of the programme will be launched by Coca-Cola. The company will donate 250,000 face masks and $240,000 worth of products to 3,000 restaurants and small stores across the UAE, and advise the retailers with in-store safety communications and social awareness campaigns designed to encourage customers to support local stores.

Speaking about the programme, senior director, economic research and sustainable business development sector, Dubai Chamber, Dr Belaid Rettab, said: “Given the unprecedented challenges faced by SMEs in the current business landscape, it was a natural move for Dubai Chamber to create a programme providing these enterprises with valuable support and resources in the key challenge areas, in a way that not only addresses immediate needs but also helps them develop and grow into thriving businesses."

The programme offers many far-reaching benefits for participants, such as recognition, training, CSR support, mentorship and business partnerships, Dr Rettab explained.

The Centre for Responsible Business will deliver awareness programs on the dual benefits of mentoring and support to increase the pool of mentors and supporters from large organisations and attract participation from SMEs in Dubai.

In addition, the centre will provide participants with access to training, a mentoring and support framework and toolkits and guidelines on mentoring and support.

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