KSA’s RCU partners with Accor to expand Ashar Resort
As part of the expansion, there will be 47 new units added, which will bring the resort’s total number up to 82 high-end villas
Saudi Arabia’s The Royal Commission of AlUla (RCU) has teamed up with global hotel brand Accor to extend the Ashar Resort under the Banyan Tree brand.
The extension will comprise 47 new units added, which will bring the resort’s total number up to 82 high-end villas, along with a luxury spa and several gourmet restaurants.
The Accor agreement further advances the vision of AlUla which was launched by the His Royal Highness the Crown Prince Mohammad bin Salman AlSaud, Chairman of the Board of Directors of the Royal Commission for AlUla in 2019.
Commenting on the agreements, the CEO of the Royal Commission for AlUla, Amr AlMadani, said: “This new partnership demonstrates how AlUla’s unique appeal as a cultural, heritage and nature destination fits with Accor’s Banyan Tree brand, which is synonymous with authentically unique experiences.”
He added: The partnership agreement with Accor is part of a major series of capital projects and multiple investments made by RCU into fifteen plans in AlUla, many of which will be announced in the coming months. This is a clear sign of our confidence in the future strength of the hospitality sector in Saudi Arabia.”
Accor’s chairman and CEO, Sebastien Bazin, said they were “extremely proud” to take part in the development of the historic county of AlUla, thus celebrating the Kingdom’s vast heritage and culture.
The partnership with the leading global hospitality group has been signed ahead of AlUla’s official opening to the world as a year-round destination in October 2020.
By 2035, RCU expects to host 2 million visitors annually, creating 38,000 new jobs.