Red Sea Global (RSG) has signed a long-term strategic alliance with The Royal Commission for AlUla (RCU) to enhance and grow Saudi Arabia’s burgeoning tourism sector. This collaboration aims to elevate the kingdom’s prominence as a top destination for both tourists and investors.
Two major tourism projects in Saudi Arabia – the Red Sea region and AlUla – are situated just 350 km apart and share several characteristics. Both are navigating their unique challenges while advancing their respective development plans.
The newly established partnership, operational both nationally and internationally, aims to support Saudi Arabia’s economic diversification. This collaboration will empower each location to realize its utmost potential, benefiting both local communities and stakeholders.
Red Sea Global – RCU signing ceremony
Signed at a meeting between Amr AlMadani, the CEO of the Royal Commission for AlUla, and John Pagano, CEO of Red Sea Global, the Memorandum of Collaboration (MoC) agreement will act as a catalyst for the continued growth and expansion of Saudi Arabia’s tourism sector, allowing each project to transfer knowledge, expertise, best practices, innovative ideas, and solutions as they drive ahead with their shared goal of meeting the Kingdom’s Vision 2030 aspirations.
As the core developer of Saudi Arabia’s stunning Red Sea region, RSG is spearheading a new model of regeneration that is helping to reimagine the sustainable luxury tourism industry by merging the vast coastal area’s rich environmental biodiversity and cultural heritage with unrivalled amenities and hospitality services.
Now established as a must-visit destination for holidaymakers seeking high-end accommodation and one-of-a-kind cultural experiences within an incredible natural landscape, AlUla is one of the world’s most diverse and immersive destinations welcoming global guests.
MoC to create new opportunities
Both RCU and RSG have captured the world’s attention for the scale, ambition, and success of their work to establish the kingdom as a hot spot for tourism and a dynamic hub for economic development. Opportunities created because of this new MoC will spark exciting advancements in areas such as sustainability, destination marketing, heritage & archeology, art & culture, economic development, community engagement, education & learning development, green mobility, construction management, and sports.
Amr AlMadani, CEO of RCU, said: “National partnerships are a vital pillar of our strategy, and the Memorandum of Collaboration between the Royal Commission for AlUla and our partners at Red Sea Global represents a new wave of multi-level cooperation across diverse areas of investment, all of which are aligned with the common goal of super-charging Saudi Arabia’s burgeoning tourism sector.”
“The similarities between RCU and Red Sea Global are many, but most clear is our shared commitment to making our ambitions a reality. We look forward to working together on innovative regeneration projects bringing about positive social and economic outcomes that will be felt for generations.”
“As a custodian of some of Saudi Arabia’s most precious sites of natural beauty, environmental value, and vibrant community life, we are dedicated to spearheading a new model of development that prioritises people and planet,” said John Pagano, Group CEO of Red Sea Global.
“With RCU sharing our green ambitions and social values, our collaboration will drive innovation in how we develop destinations and infrastructure and, moreover, how we do so responsibly. Together, we have the potential to deliver unparalleled progress for the Kingdom and challenge the status quo in both tourism and sustainability,” Pagano added.
