The fourth annual Irtiwaa campaign to reduce the effects of summer heat on outdoor workers, such as construction staff, street cleaners, gardeners, and landscaping maintenance workers, was launched at Sheikh Khalifa Park in Abu Dhabi – in collaboration with Emirates Islamic Bank and Agthia Company – following the directives of HH Sheikha Fatima Bint Mubarak, Chairwoman of General Women's Union (GWU), president of Supreme Council for Motherhood and Childhood, and Supreme Chairwoman of Family Development Foundation.
GWU's director, Noura Al Suwaidi, said Sheikha Fatima launched the campaign to support workers carrying out cleaning, gardening, and construction work in Abu Dhabi, adding that the programme covered the UAE capital's outskirts as well.
She said Sheikha Fatima was keen to support sustainable development in the country, adding that Irtiwaa's fourth iteration coincided with the Year of Tolerance launched by President HH Sheikh Khalifa bin Zayed Al Nahyan, and with Emirati Women Day, celebrated annually on 28 August.
The annual midday break for labourers during summer months in the UAE began on 15 June.
Implemented by the UAE's Ministry of Human Resources and Emiratisation, the midday break prevents any work from being carried out under direct sunlight between 12:30pm and 3pm for three months until 15 September.
The rule was introduced in 2004, UAE state news agency, Wam, reported.