2020 CW Power 100: U+A's Pedram Rad secures No. 95

U+A has worked on Arabian Ranches III by Emaar Properties; Sur La Mer by Meraas; and Amaala Hotels – by Amaala

Pedram Rad, U+A, managing director
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Pedram Rad, U+A, managing director

With offices in Dubai, London, Toronto, and Cape Town, U+A was set up in 2006 by chartered architect Pedram Rad and his business partner Pierre Martin Dufresne. Rad took on the role of U+A’s managing director in 2010, and was recently promoted to the roles of chairman and board member of the company’s recently set up branches in the UK and KSA.

The firm opened its KSA office in Riyadh in 2019, to deliver architecture, interior design, and master planning for several projects.

U+A has worked on several key projects in the past 12 months including Arabian Ranches III by Emaar Properties; Sur La Mer by Meraas; and Amaala Hotels – by Amaala, among others.

Rad is focused on driving the company’s business to achieve a revenue expectation of $24.5m (AED90m) for the year. In addition, he is committed to embedding learning and development within the framework of the business. This has been made possible through the recent implementation of training sessions for software technologies, as well as the introduction of U+A University, which is structured to suit young graduates.

Go over the entire 2020 Construction Week Power 100 ranking, featuring industry leaders from the Middle East.

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