ION sustainable transport sets up base in Dubai, Abu Dhabi, Sharjah
ION - a JV between Crescent Enterprises and Bee’ah - has won a contract for Masdar City's mobility solutions
UAE-based sustainable transport company ION, which is a joint venture between Crescent Enterprises and Bee’ah, launched its operations in the emirates of Abu Dhabi, Dubai, and Sharjah to meet the growing demand for sustainable transport in the nation.
ION has already won a contract to manage next-generation mobility solutions within Masdar City, supported by a fleet of Chevrolet Bolt electric cars, with plans to add on-demand services.
The company has set up an office in Abu Dhabi’s Masdar Free Zone to help expand green-mobility in the UAE capital.
The ceremony to mark the launch of operations was attended by the group CEO of Bee’ah, Khaled Al Huraimel, and the chief executive officer of Crescent Enterprises, Badr Jafar.
ION, which is a recent entrant in the sustainable transport sector, aims to provide smart, effective, and carbon-neutral-based commercial and public transport solutions, deployed through platforms such as ride-hailing applications, as well as corporate and government fleets.
In 2018, ION launched a pilot programme in Dubai with ride-hailing service Careem, providing a fleet of Tesla Model S electric vehicles. The company is now expanding operations to other emirates as part of Bee’ah and Cresecent Enterprises’ vision to enhance smart, sustainable transport.
Commenting on the launch of ION’s operations, group CEO of Bee’ah, Khaled Al Huraimel, said: “Due to a rise in environmental consciousness, green mobility has become an area of great potential, and ION was initally set up to meet the surge in demands. ION is an extension of a process we started internally, by using a fleet of advanced, eco-friendly vehicles. This fleet of 1,200 vehicles is also managed by a digitally enhanced system which uses features like automated route optimization and RFID tagged bins to reduce emissions, optimize fuel consumption and the use of resources like vehicles and people.”
Huraimel added: “We have also placed the Middle East’s first and largest order for Tesla’s revolutionary semi trucks. Through ION, we are making eco-friendly modes of transportation more accessible for residents, improving air quality levels through zero emissions and creating better living standards for people.”
Sharing his thoughts on sustainable transportation, chief executive officer of Crescent Enterprises, Badr Jafar, said: “Our partnership with Bee’ah to establish ION stems from our shared vision of environmental sustainability, and aims to support the development of a zero-emission transport system for the UAE and the wider MENA region.”
Jafar added: “We have seen significant shifts in energy policies in recent years in response to economic, social and environmental challenges, and it is vital that the private sector plays its role in this sustainability drive. Setting up offices across the nation marks a milestone in our mission to roll out a fully green fleet management enterprise for the UAE. We aim to expand our operations and redefine transport solutions across the wider region.”