RTA launches on-demand bus service in several Dubai areas
The initiative deploys on-demand minibuses via a smart app that reduces riders waiting time, and covers low-demand areas
Dubai’s Roads and Transport Authority (RTA) has begun the formal operation of the Bus On-Demand service at several Dubai localities including Al Barsha 1, Dubai Internet City, International City, The Greens, and the Dubai Silicon Oasis.
The commencement of services follows the successful completion of trials, which the RTA claims went according to the plan.
The service is expected to be quite popular amongst public transport riders, as it is accessible and has flexible routes that can be tailored to the needs of certain categories.
Commenting on the launch, the CEO of the RTA’s Public Transport Agency, Ahmed Bahrozyan, said: “The Bus On-Demand service is a mobility mode that contributes to easing the first and last-mile challenge. It involves deploying on-demand minibuses via a smart app in specific areas of Dubai.
Bahrozyan added: “The initiative provides service to areas of low-demand public transport, reduces operational costs in view of the fixed service times, integrates with public transport means, and reduces passengers’ waiting time.”
In addition, the initiative also has other benefits as it reduces the walking distance to the minibuses, and improves the transit experience through the use of high-quality buses.
“The bus is smaller and consumes less fuel, and the smart scheduling system reduces wasted kilometres. As for the environment, the initiative reduces carbon emissions and private vehicle journeys within service coverage points,” Bahrozyan said.
To run the service, RTA has entered the geospatial data of Al Barsha 1, Dubai Internet City, International City, The Greens, and the Dubai Silicon Oasis. The data entry enables riders in covered areas to locate themselves and track the movement of the bus until it arrives at their sites.
Bahrozyan added: “During the trial operation phase, RTA verified the service efficiency parameters namely accessibility to riders, response time, and the transit time. A survey was carried out at metro stations to screen the needs, ideas, and views of residents about the service before the full operation, so that the service can measure up to their expectations of safe and smooth transport.”
The initiative is also based on other aspects such as the optimal use of land, type of commercial activities, average individual incomes, age groups, population density, avoiding competition with current public transit means, and requests received from the public.