TRSDC, Cisco ink deal to design smart platform and ICT master plan

Cisco will design customised smart services including smart tourism, smart environment, mobility, utilities, and public realm

The deal was signed on the sidelines of the Cisco Connect event in Riyadh.
The deal was signed on the sidelines of the Cisco Connect event in Riyadh.

American multinational technology conglomerate Cisco and Saudi Arabia’s The Red Sea Development Company (TRSDC) have signed a deal to design a smart destination services platform and ICT master plan for the 28,000km2 The Red Sea Project.

Touted as a multi-million-dollar advisory agreement, the deal was inked on the sidelines of the Cisco Connect event in Riyadh.

Under the agreement, Cisco will design a series of customised smart services for TRSDC, which will include smart tourism, smart environment, mobility, utilities, public realm, administration, and many other interconnected services.

Upon being functional, the platform will provide environmental monitoring, simulation, and management network that will help protect the natural ecosystems in the region. It will also help TRSDC offer visitors seamless as well as ultra-personalised products and services.

Additionally, Cisco will also design an intelligent network, data centres, and platforms, and destination-wide systems to measure and monitor environmental markers; as well as Cisco will also develop business and operating models for TRSDC.

Speaking about the technology investment, CEO of TRSDC, John Pagano, said: “Visitors to the Red Sea Project will enjoy a seamless personalised experience from the moment they arrive, to the moment they leave – an experience that will be enabled through the intelligent application of technology.”

Pagano added that through the deal Cisco will “help us identify and integrate the right technologies to deliver a unique user experience throughout the destination while preserving its stunning natural beauty for generations to come”.

Meanwhile, managing director of Cisco Saudi Arabia, Salman Faqeeh, said: “Our capabilities and vast experience in building smart cities and enabling them with technology will be fully devoted to the success of this project.”

The Red Sea Project upon completion will be incorporated into the smart services system.

The smart destination will include a comprehensive network of sensors and systems that will help measure and provide real-time monitoring of the environment across the 2,500km2 lagoon as well as sensitive inland areas.

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