Al Nasser Group’s outlook for Saudi Arabia

The firm's CEO, Waseem Al Marzoki, outlines his plans for the lighting sector in Saudi Arabia for 2020

Al Nasser Group’s headquarters in Riyadh [image: Supplied]
Supplied
Al Nasser Group’s headquarters in Riyadh [image: Supplied]

Saudi Arabia-based integration lighting company Al Nasser Group launched in 1976 and now has a major presence across the kingdom.

Headquartered in Riyadh, the group has its Noortek factory located in the capital, regional offices in Jeddah and Dammam, as well as 17 retail shops across Saudi Arabia’s major cities including Makkah and Medina.

Over its 44 year establishment, Al Nasser Group has since grown into a company that is now delivering projects for the Ministry of Interior, Ministry of Education, and Ministry of Labour.

The group’s Ministry of Interior Housing project has been highlighted by Al Nasser Group’s chief executive officer Waseem Al Marzoki as one of its “largest projects” this year, which they are delivering to El Seif Engineering Contracting Co.

“For this project, we have developed new products and produced custom-made moulds in order to be able to deliver it,” says Al Marzoki.

“The first site material has been delivered in 2019 and now we are working on the second site.”

Other notable projects include its work with the Ministry of Finance under Saudi Binladin Group to enrich Haram Piazzas with lighting high masts

This project is part of Saudi Arabia’s Vision 2030 agenda to expand the holy city of Makkah to absorb the Haram area from eight to 30 million Umrah visitors.

“As with the Piazzas expansion and renovations, we are installing these beautiful masts to light these areas with glorious and radiant lighting,” Al Marzoki added.

“We aim to develop our street lighting products to match the smart cities which is an urban area that uses different types of electronic Internet of Things (IoT). And at the level of Al Nasser retail showrooms, we hired many qualified Saudi sales in our showrooms in line with Saudi Arabia’s vision of Saudisation.”  

Looking ahead to 2020, the company plans to continue its growth by expanding into different areas.

“We have launched the Systems/KNS team which is focused on smart homes applications and VIP villas and palaces lighting designs and supply,” Al Marzoki explains.

“In the retail area, we are looking for franchising this business and the plan is to grow into new sites via giving franchise/brand distribution rights and currently we are looking for partners.”

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