COVID-19 Impact: Majid Al Futtaim redeploys employees to Carrefour

More than 1,000 employees from VOX Cinemas, Magic Planet, Little Explorers, and Ski Dubai have been reassigned to Carrefour

Majid Al Futtaim redeploys VOX Cinemas employees to Carrefour fulfilment centre
Majid Al Futtaim
Majid Al Futtaim redeploys VOX Cinemas employees to Carrefour fulfilment centre

UAE-headquartered retail developer and business conglomerate Majid Al Futtaim has activated an employee redeployment programme across the region, which will see more than 1,000 leisure, entertainment, and cinema employees being reskilled to join the company’s Carrefour business on a temporary basis.

The fallout of the coronavirus outbreak (COVID-19) has seen precautionary measures being taken by the UAE government, including the complete closure of entertainment destinations, public beaches, parks, and movie theatres, to curb the spread of the pandemic.

Meanwhile, supermarkets and stores such as Carrefour have seen an increase in customer demand across the region, with daily online sales increasing by more than 50% compared to the same period in February.

The redeployment programme is designed to provide employees with an opportunity to retrain within the Majid Al Futtaim ecosystem.

So far, 1,015 employees from VOX Cinemas, Magic Planet, Little Explorers, and Ski Dubai in the UAE, Saudi Arabia, Egypt, Oman, and Lebanon have been assigned to new roles to assist with online order fulfilment, food packing, stock replenishment, among other tasks at Carrefour.

Commenting on the initiative, the chief executive officer at Majid Al Futtaim, Alain Bejjani, said: “In times of uncertainty, our commitment to our community of customers, employees, tenants, and suppliers only becomes stronger.

“While we are ensuring that our customers get what they need when they need it, we are working with all stakeholder groups to ensure that we come through these challenging times together. The employee redeployment programme is a fantastic opportunity for our leisure, entertainment, and cinema employees to continue to learn and explore new experiences in other parts of our business during this time.”

The redeployed employees have been assigned to various positions across the Carrefour business, including supermarkets, hypermarkets, fulfilment centres, and distribution centres.

Leslie Cabig, customer service officer at VOX Cinemas checks orders at a Carrefour fulfilment centre

Prior to starting their new roles, employees have completed on-the-job training as well as health and safety training, in line with additional precautions that have been put in place by Carrefour.

Bejjani added: “While our redeployment efforts come during unprecedented times, a recent World Economic Forum report suggested that by 2022, 54% of the total workforce in an organisation will require significant reskilling and upskilling.

“The current situation has accelerated the need for employees to stay competitive and will require companies to relook at how they utilise their talent.”

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