Customers laud DEWA programme for reducing energy consumption

More than 400,000 residential customers have registered in the programme from its launch in October 2018 to July 2020

Customers laud DEWA programme for reducing energy consumption
Customers laud DEWA programme for reducing energy consumption

The Dubai Electricity and Water Authority’s (DEWA) ‘My Sustainable Living Programme’ (MSLP), which helps customers reduce their electricity and water consumption and in turn, their carbon footprint, has witnessed a great response from residential customers since its launch.

The programme enables DEWA’s residential customers to compare their monthly usage with the average consumption of similarly efficient homes, to make informed decisions.

The MSLP programme includes a digital dashboard that displays consumption comparisons, a monthly consumption report, and conservation tips customised for every customer.

Customers can enjoy the benefits by logging onto their account on DEWA's website or smart app, and updating their Consumption Pattern file. The programme is part of the Smart Living initiative to raise customers awareness and empower them to manage their electricity and water consumption without the need to contact DEWA.

This enhances their experience and reduces demand on the ‘Verification of Electricity/Water Consumption’ service.

Commenting on the programme’s response, the managing director and chief executive officer of DEWA, HE Saeed Mohammed Al Tayer, said: “We are pleased with the engagement and turnout of DEWA’s customers with our initiatives, programmes, and innovative awareness activities to engage all customers in consolidating sustainable development in Dubai.

“DEWA adopts and utilises AI technologies to study and analyse customer behaviour including reasons for high consumption so that guidelines tailored to each customer’s consumption pattern, can be sent.

More than 400,000 residential customers have registered in the programme since its launch in October 2018 and until July 2020. MSLP is the first programme of its kind in the Middle East. It aligns with the Demand Side Management Strategy 2030 and the Dubai Clean Energy Strategy 2050, which aims to make Dubai a global hub for clean energy and green economy.

Commenting on the programme, the senior systems analyst at CDA, Zaid Shtaywi, said: “The programme helped me better understand my electricity bill with useful tips on reducing electricity and water, peak hours, setting of AC temperature among others.”

The head of evaluation at Sign Works LLC, Mohammed Mostafa, said: “We sometimes adopt a non-sustainable lifestyle and harmful environmental behaviour because of our busy lives. MSLP is important because it alerts us to these bad habits which increase our bills. It guides us with important tips that make a clear difference by following simple and effective steps.”

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