Built to inform

Sign up for the daily newsletters

No, Thank you

Bahrain wants GCC social media influencers to promote BTEA events

Bahrain Tourism and Exhibition Authority wants influencers to promote its events, festivals, and other activities

Bahrain's BTEA is seeking influencers from the GCC.
Pixabay
Bahrain's BTEA is seeking influencers from the GCC.

In a show of real estate developers and operators acknowledging the growing role of digital marketing and branding, Bahrain is seeking social media influencers in the GCC to promote festivals and events held by Bahrain Tourism and Exhibition Authority (BTEA).

BTEA plans to develop, manage, and implement a marketing strategy “through the use of GCC social media influencers”.

These influencers must “target international tourists”, with plans in place to cover their costs for developing social media exposure through the promotion of Bahrain’s events, festivals, and other activities.

The tender closes on 18 August, 2019, and BTEA will open bids on 19 August.

A fee of $133 (BHD50) must be paid for the tender, which must be accompanied by a three-month initial bond worth $2,653 (BHD1,000).

To participate in the tender, purchase its documents online through Bahrain Tender Board’s e-portal, https://e-tendering.tenderboard.gov.bh.

Instagram is among the most popular social media channel for 'influencers', a colloquial term for individuals with the power to affect purchase decisions due to their authority on a subject matter, or their relationship with a typically wide audience base.

Learn more about social media marketing with ITP Live, the region’s largest social media and influencer marketing agency, and a division of ITP Media Group, which publishes Construction Week.

Most popular

Awards

Construction industry conversations around digitisation must evolve
The Middle East construction industry’s approach to tech must evolve and focus on how can

Conferences

CW In Focus | Inside the Leaders in KSA Awards 2019 in Riyadh
Meet the winners in all 10 categories and learn more about Vision 2030 in this
CW In Focus | Leaders in Construction Summit UAE 2019
A roundup of Construction Week's annual summit that was held in Dubai this September

Latest Issue

Construction Week - Issue 753
Nov 09, 2019