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Dubai Airports recycling plan brings Toy Story 4's Forky to DXB airport

Month-long campaign targeting children comes weeks after Dubai Airports said it would ban single-use plastics from Jan'20

Forky is a character from Toy Story 4.
Forky is a character from Toy Story 4.

Dubai Airports has partnered with Disney Middle East to bring ‘Forky’, a character from Pixar’s latest animated movie Toy Story 4, to spread awareness about the importance of recycling and the need to banish single-use plastics at Dubai International Airport (DXB).

The news comes weeks after Dubai Airports announced that it would ban single-use plastics from DXB's consumer spaces from 1 January, 2020.

Dubai Airports said its Disney campaign, as part of which Toy Story 4 activity stations would be placed in each of DXB's four concourses, would run during all of July 2019. 

The activity stations will demonstrate ways and means in which recyclable materials can be used to produce toys, by encouraging DXB's eight million passengers to make their own ‘Forky’. 

Commenting on the initiative, director of brand engagement at Dubai Airports, Matt Horobin, said: “This summer, we are making the topic of recycling fun for children and the young at heart with some of the much-loved characters from Toy Story 4 by inviting them to bring their single-use plastics to our craft stations and helping them turn it into their own toy."

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Construction Week - Issue 746
Jul 20, 2019