Bee’ah launches residential recycling project in Sharjah
Group CEO Khaled Al Huraimel says recycling drive will contribute to making Sharjah the region's first zero-waste city by 2021
UAE waste management specialist Bee’ah said it would make Sharjah the region’s first zero-waste city by 2021 through the launch of its residential recycling development, which will begin in the Al Rahmaniya area.
The recycling project will allow residents to discard bulk-sized items through its ‘You Call We Haul’ offering, which is available through Bee’ah’s mobile app or at its call centre.
The firm will collect and transport waste to the Bee’ah Waste Management Centre in Sharjah.
Commenting on the launch of the project, Bee’ah’s group chief executive officer, HE Khaled Al Huraimel, said: “Bee’ah’s new recycling programme and waste collection services are meant to effectively serve the needs of communities across the UAE, providing ways and means to recycle waste and mitigate their impact on the environment, to pioneer a more sustainable quality of life.
“We have now achieved a waste diversion rate of 76% in Sharjah, and we hope to make Sharjah the region’s first zero-waste city by 2021. However, this ambition can only be realised through collective efforts, and it is very important for our community to be engaged in this progress.”