FAMCO has used three launch events in Saudi Arabia to introduce the Iveco, Astra, and CIFA brands to the kingdom.
The product launches, which were held in Dammam, Riyadh, and Jeddah, attracted hundreds of industry professionals from the fields of construction, oil and gas, transportation, and logistics, according to the distributor.
Italy-headquartered truck and bus manufacturer, Iveco, produces a selection of light-, medium-, and heavy-duty commercial vehicles for both on- and off-highway use.
Astra, an affiliate brand of Iveco, specialises in the manufacture of mining and construction vehicles, rigid-frame and articulated dump trucks, and speciality models.
CIFA, which is also headquartered in Italy, produces a range of concrete equipment, including mixers, pumps, and batching plants.
In addition to its latest brands, FAMCO used the three product launches to showcase its existing portfolio of brands and services to the kingdom.
The following video includes footages from FAMCO’s product launches in Saudi Arabia.
