'Broad spectrum' of visitors for Six Flags at Saudi Arabia's Qiddiya
EXCLUSIVE: No gender division to be followed at Six Flags theme park, Qiddiya Investment Co CEO tells CW
Qiddiya Investment Company (QIC), the wholly owned subsidiary of Saudi Arabia's HRH Crown Prince Mohammad bin Salman-led Public Investment Fund (PIF), said no gender division would be visible at its Six Flags theme park, which the developer added would appeal to a “broad spectrum” of audiences in Saudi Arabia.
Speaking to Construction Week at an event held to unveil the Six Flags theme park in Riyadh earlier this week, Qiddiya’s chief executive officer, Mike Reininger, said that the firm was adapting to the changing marketplace in Saudi Arabia and would welcome all genders, ages and nationalities to the park.
He said: “The nature of the marketplace is adapting and changing very rapidly. The product offering that we will have at Qiddiya is going to be a direct reflection of the state of play in the marketplace.
“This is evident today [at the Six Flags theme park reveal] as there was a mixed gender audience and we are building an inclusive place that’s respectful of the customs of the place [Saudi Arabia] and norms.”
QIC revealed that the local Saudi Arabian contractors would soon commence work on the Six Flags theme park within its 334km2 Qiddiya entertainment city gigaproject, which is located 40km outside Riyadh.