Saudia inks MoU with developer of 28,000km2 The Red Sea Project
TRSDC and Saudi Arabian Airlines to work on inflight promotions, event participation, and marketing campaigns for gigaproject
The Red Sea Development Company (TRSDC), the developer behind Saudi Arabia's The Red Sea Project – one of the three gigaprojects as part of the kingdom's Vision 2030 mandate – has signed a memorandum of understanding with Saudi Arabian Airlines (Saudia) at an event organised by Saudi Commission for Tourism and National Heritage (SCTH) to mark the launch of e-visas in Saudi Arabia, with the MoU to see Saudia and TRSDC collaborate on inflight promotions, joint participation in local and international exhibitions, and joint international marketing campaigns.
The MoU was signed by TRSDC's chief executive officer, John Pagano, and director general of Saudi Arabian Airlines Corp, Saleh Bin Nasser Al-Jasser.
TRSDC had previously partnered with Saudia to deliver a staff site visit that saw the airline transport close to 200 members of the Riyadh team to Al Wajh Airport and observe the 28,000km2 project's site.
Commenting on the MoU, Pagano said: “We’re very pleased to sign this MoU with Saudia, a company with which we have closely worked with in the past and with whom we continuously look to build a strong and collaborative partnership that showcases the best of Saudi Arabia to the world.
“Saudia chartered the first all staff trip to the destination, making it the first airline to have served The Red Sea Project. Nurturing this close relationship with Saudi Arabia’s flagship carrier will help us contribute to Vision 2030 by promoting international tourism and positioning Saudi Arabia on the global tourism map.”