Seven Tides rebrands Palm development ahead of relaunch

The development’s two towers, previously known as the SE7EN Residences the Palm, will be rebranded as Seven Palm

Seven Tides rebrands Palm development ahead of relaunch
Seven Tides rebrands Palm development ahead of relaunch

UAE-based property developer Seven Tides is rebranding and relaunching its hotel and residential apartment towers on its Palm Jumeirah development.

The two towers in the development, which were previously known together as the SE7EN Residences the Palm, will be rebranded as Seven Palm, under the tagline ‘your exclusive beachfront address’, with new logos and renders.

The two components: an investment-only hotel apartments-based component, and the other a neighbouring residential apartment complex, will also be individually rebranded as the Seven Palm Hotel Apartments and the Seven Palm Residences respectively.

Commenting on the rebranding, chief executive officer of Seven Tides, Abdulla bin Sulayem, said: “We are attracting an exceptionally diverse range of investors from Russia and the UK, to Brazil and Canada, and we wanted to clearly differentiate each project and highlight their specific features and potential returns.”

He added: “Each component offers a compelling proposition, based on ROI, location, and quality, but they will attract a different type of investor, depending on their risk profile and strategy. The Seven Palm Hotel Apartments are restricted to investors only and offer a guaranteed return of 10% per annum for the first five years, whereas the Seven Palm Residences are open for investors and or owner occupiers without any restrictions but without guaranteed returns.”

Seven Tides has so far sold 260 of its 1,116 off-plan studios, one-, two-, and three-bedroom apartments available in the Seven Palm development.

Construction work on the project, which is Seven Tides’ third project on Palm Jumeirah, began in September 2018, with completion due in Q4 2020.

The Seven Palm Apartments are located in two 14-storey towers, joined at the top by an infinity pool. It is located next to Seven Tides’ second development on Palm Jumeirah – DUKES The Palm, A Royal Hideaway Hotel.

Providing views over the Dubai Marina skyline, the development also features two restaurants on either side of the pool, a fully equipped gymnasium, direct beach access, and retail outlets, including a gourmet grocery store, laundry services, and a pharmacy.

The official relaunch will be held on 5 December at 10am at the St. James’ Room, DUKES The Palm, A Royal Hideaway Hotel.

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