JC Decaux wins 10-year deal for Abu Dhabi airport's Midfield Terminal
French advertising giant to provide digital networks and media walls for passenger terminal that is currently under construction
The Abu Dhabi unit of France-based advertising giant JC Decaux has won a 10-year concession for Midfield Terminal at Abu Dhabi International Airport, one of the most high-profile construction projects in the UAE.
Under the deal, the advertising giant’s media platforms at the terminal will include 216cm digital networks and four 20m2 media walls.
JC Decaux said the shift to “digital out-of-home” advertising will offer brands the ability to identify and target specific audiences, offering “relevant and contextualised” content to mobile audiences.
The group’s airport media platform comprises 23 airports in the UAE, Saudi Arabia, Bahrain, and Oman, and JC Decaux said its network allows brands to reach 227 million passengers every year.
Jean-Charles Decaux, chairman of the JC Decaux's executive board and co-chief executive officer of the firm, said the deal would “enhance passenger experience while providing optimal visibility for advertisers and their brands”.
Etihad Aviation Group chose CCD Design and Ergonomics in May 2018 to design and create four control rooms at the upcoming Midfield Terminal.
CCD, which was picked following a competitive tender and selection process, was contracted to deliver a full set of design services covering feasibility, requirements capture, tender support, as well as construction supervision, according to Aviation Business.