UAE's Be Kind to donate Zayed Water profits to build 1,000 wells
$1m will be donated to Emirates Red Crescent for the construction of water wells over five years, starting with Africa
The UAE's Be Kind charity, launched in the Year of Zayed in March 2018, will donate the profits from its first product, Zayed Water, to Emirates Red Crescent for the construction of 1,000 wells worth $ (AED4m) over the next five years across the world, starting with Africa.
Commenting on the initiative, the organisation's chief kind officer, Omar Abdulla Khalfan, said: “Our inspiration behind this initiative is the concept that water gives life.
"As water is a readily available commodity that so many of us take for granted, we often overlook the millions of people who don’t have daily access to clean water. We identified an opportunity to combat the lack of water locally and globally, while giving back and providing health-conscious, low sodium water to UAE residents,” Khalfan added in a statement.