Saudi Arabia-based entertainment company Malahi Leisure has taken a significant step forward having signed three pivotal agreements with real estate developers to lease space to operate its leisure concepts.
Malahi has struck a deal with Al-Mutlaq Real Estate Investment Company (AREIC) to lease 2,626m2 space at the vibrant Joy Avenue complex in Riyadh, Al-Saadah District. This space, secured on a new 15-year lease, will be the new home for Malahi’s “1Noos” children’s soft play experience.
In addition to this, “Malahi” has signed two memorandums of understanding – with Retail Real Estate Co and Emaar The Economic City. These major agreements will see Malahi’s self-operated arcade games, powered by cutting-edge technology, making waves across new territories. This will also streamline payment methods directly with the machines, setting a new benchmark in customer experience and seamless gaming.
Revolutionising leisure in the kingdom
Established in 2022, Malahi Leisure operates numerous entertainment sites across Saudi Arabia with brands including Lambie, Fizz, Wonus and Duos. These brands are revolutionising the leisure experience within the kingdom and delivering new family-friendly concepts to a growing population.
Mr Mohammed Al Shethry the CEO at Malahi Entertainment, said, “We are thrilled to open this new chapter at Joy Avenue and join forces with RRC and Emaar to broaden the horizons of our arcade centres. These agreements are a testament to the immense demand for high-quality, innovative entertainment offerings across Saudi Arabia and the unique games and technology – including integrated payments – that Malahi brings to the table.
One of Malahi’s crowning achievements is its path-breaking payment technology, the first of its kind in the kingdom. This technology enables direct contactless payments to arcade game machines.
With this, along with its phenomenal entertainment brands and arcade operations, collaborations with Malahi promise increased foot traffic, enhanced customer experience, operational cost reduction, revenue growth, brand image upliftment, and a superior market position.
